Manufacturers and wholesalers are being subject to an increasing online demand. Customers are searching for convenient purchasing options on the internet. At the same time, retailers are still the most reliable and strongest sales channel for manufacturers. It’s a case of mastering the balancing act between the increase of online sales and preserving the sales relationship with the retailers. An integrated software platform for retailer integration allows manufacturers to open up new pathways in online business opportunities to their dealers and at the same time, to strengthen their own brand.
The manufacturer as e-commerce platform operator
silver.eShop as a multishop platform – Watch the video and discover the advantages of a multishop solution.
Marketplace business vs. own online shop
As a manufacturer and wholesaler, you are interested in a strong online brand presence but also in a diversified retailer network. For retailers, selling online today is almost an inevitability. However, the costs associated for entering online business on a large scale are too high for many local retailers. Sales through the marketplace appear, at first glance, to be the easiest way into online trading. Retailers benefit when selling through a well-established marketplace firstly thanks to the enormous range, but often achieve lower margins than with their own online shop. For manufacturers, this marketplace business often means that they give up their control over their product presentation and market branding.
Integrate dealers into your e-commerce strategy
How can you increase your online sales while at the same time keeping a coherent brand presentation and strengthening relations with your dealer network? With the multishop platform from silver.eShop's B2B e-commerce solution, you can give your distributors a cost-effective way to achieve a professional online presence. As a manufacturer and wholesaler, you provide central product data, list prices, images, industry news, flip-page catalogues, legally compliant texts and so much more in order to ensure that your brand and your products are presented professionally. Via the silver.eShop multishop, retailers can choose ready-made shop templates and publish their own shop with minimal effort. The solution offers a user-friendly, convenient shop building kit system for a quick set-up and easy adaptation to their own corporate design with a connection to the central platform including all content, texts and product information.