PIM systems enable the central management of all information and data on a company's products. The advantage is that product data such as texts, specifications, documents, images and videos, including different language versions, can be maintained uniformly for all channels. Thanks to the intelligent PIM integration via the B2B Connector middleware, the product data in the online shop is always up to date.
One of the cornerstones of a successful digitisation process is well-maintained product data. High-quality product information as well as images and texts tailored to the individual target groups sell more and convey the corporate image better. Product Information Management (PIM) systems are the most important tool for optimally structuring and managing product data. With an intelligent connection to the B2B online shop, the PIM becomes an essential component of a sound e-commerce strategy.
With the B2B-Connector, a middleware for the integration of company systems and processes, a mature integration solution is available. With the adapter for PIM, the middleware accesses the centrally maintained product data from the PIM, while other data and processes come from the ERP, for example.
PIM integration: How silver.solutions supports you
silver.solutions supports customers from a wide range of industries, each of which has very different requirements for product data and its management due to their specific product range. Our customers use PIM systems from various manufacturers, including Akeneo PIM, Contentserv Product Experience Platform, Informatica MDM and Informatica MAM as well as OpusCapita jCatalog. It is also not uncommon to use solutions that add PIM functionality to the existing ERP system.
As a service provider specialising in process and system integration, silver.solutions offers intelligent middleware that connects these various PIM systems to the online shop via adapters. At the same time, the middleware can retrieve other data and processes from the ERP, for example, and consolidate the data from the different systems.
For example, the middleware allows the open source PIM Akeneo and the ERP Microsoft Dynamics NAV to be used. The product data from the ERP is synchronised with the PIM Akeneo. The products enriched in Akeneo PIM are transferred to the e-commerce platform in real time. This enables retailers to provide high-quality product information for their online channels even faster.
With sound technical know-how, process knowledge and best practice examples, silver.solutions offers advise and supports its customers in integrating data from an existing Product Information Systems into the ERP, the website and the online shop. Especially in B2B e-commerce projects, up-to-date, well-structured product data can make all the difference in staying ahead of the competition.
Your partner for PIM implementation
Many customers are aware of the importance of good product data management. This is why, in the course of an e-commerce project, they decide not only to set up an online shop, but also to introduce a PIM system. This allows them to centrally control and quickly update the product data for the online shop and other company units in the future. At the same time, the information from the PIM is available for other sales channels or, for example, for different marketing materials. This significantly reduces the additional effort and, in particular, avoids errors and inconsistent data.
To better assess the complexity of a PIM introduction, our experts support you with recommendations and offer joint workshops to discuss the topic from all sides to make it tangible.
However, PIM integration is not a prerequisite for an e-commerce project with silver.solutions. Some customers do not integrate a PIM system and manage the product data in the ERP solution. It is also possible to enrich the product data in the e-commerce solution. The PIM connection is another option for companies that want to centrally manage a large amount of complex product data and multimedia content and use it in different channels.
Contact us and let us advise you on the introduction of a PIM or the integration of an existing PIM system!