silver.eShop has a modular design and offers a very flexible concept. Additional functions can be added either as extra modules or as a plugin. This way you can start up your online shop with a strong range of standard features but as you grow more functions can be easily implemented to fit your requirements. Another important bonus for your e-commerce project: you only introduce the features you really need. Flexibility instead of one-fits-all is the motto.
Choose from one of the following extra modules and plugins to extend your silver.eShop project.
Show local dealers and online shops of sales partners and offer purchase opportunities
The dealer search module enables manufacturers, wholesalers or purchasing associations to include their dealers in their e-commerce. There are different variants as ready-made modules for this purpose. However, the dealer search can also be flexibly extended as desired.
Possible extension stages:
- Dealer search
- Dealer search with purchase function
- Project-specific enhancements
The Multishop platform offers even more options for dealer integration:
Individual offers for selected customer groups to generate more revenue.
The "Adaptive Personalisation" plugin makes it possible to meet the customers needs within a certain situation by using rules. So called personas describe specific usage situations. Personas can be defined based on used device, shopping cart value, time spent in the shop or by data from the ERP system. In real-time user behaviour is checked against the personas and in case of a match users will see relevant benefits, vouchers or information.
- Define personas with one click
- Combine personas with marketing activities – banners, vouchers or next-day deliveries
- Measure conversions
The integrated, self-learning personalisation engine YOOCHOOSE delivers matching product and content recommendations and helps to increase sales.
Based on YOOCHOOSE, user behaviour is evaluated automatically and personalised product recommendations are displayed. The recommendation engine learns and improves over time the recommendations, which lead to higher sales. Visitors and customers receive not only suitable product recommendations, but also relevant content.
- Tracking of click and buying behaviour
- Product and content recommendations
- Analysis of customer behaviour
The extra module "Customer Center“ maps customer specific business processes and makes them available in the online shop.
The extra module allows for re-creating corporate structures in the shop. Large customers, where many employees need access to the shop, can independently create and manage employees as shop customers. Users receive specific rights, e.g. access to certain product categories and budget limits in combination with approval processes. The customer center also simplifies the work of the shop owner since customers can manage contact data and shop access for their employees themselves. This data can be exchanged directly with the central ERP and are always up-to-date.
- User administration
- Budget and roles&rights management
- Approval functions for offer requests, orders and budgets
The "Delegate" feature supports your sales staff – in the office or with customers on site.
With the Delegate module, the shop operator or the responsible employees have the opportunity to log on to the shop in the customer´s name in order to view orders, invoices and other information. Thus, sales representatives can assist the customer with complex order during a visit on site. In the case of telephone consulting, account managers can directly take on the role of the customer and quickly clarify questions.
- View customer data
- Access open orders, credit limits, back orders or current promotions
- Place orders in the customer‘s name
The "Price Request“ feature offers customers the option for individual price negotiations for example with large quantity orders.
Simply select a product, enter quantity, desired price and delivery date: The "price request" allows the customer to enter into direct negotiations with the shop owner, for example for large quantities or special products. The account manager can then optimally prepare himself for the customer conversation.
- Additional feature within the product detail page
- Request individual price
- Request project specific offer
Create vouchers to increase customer loyalty and create incentives to buy.
Voucher-Code marketing controlled from the ERP or from the shop – the "Vouchers" plugin makes it possible. Discount or value vouchers can easily be created in the shop back end. A vouchers contains discount conditions like minimum basket value or discountable products. Create individual vouchers that are valid a given number of times over a certain time period or personalised vouchers that are only valid once.
- Easy creation of vouchers in the back end
- Different types of vouchers available
- Settlement with the ERP system
Scan to Basket
Scan products with your smart phone and send them to the shop with one click in the Scanner app.
The Scanner app is an innovative scanning solution for mobile e-commerce based on a Progressive Web App (PWA). Customers can use their smartphone to scan products in the warehouse and transfer them to the shop at the push of a button. This works quickly and securely. The shops displays the current stock and prices for the selected products at a glance. The scanner supports EAN-13, EAN-8, UPC-A and UPC-E barcodes, QR codes and others.
- PWA for smart phone and tablet
- Scans UPC and EAN bar codes without auto focus
- Supports all modern web standards
Smart customer service and sales with interactive online chat module.
The online chat module supports customers exactly when they need help. Be in direct contact with shop users via online chat especially for new or particularly complex products. The chat tool can be configured as to which criteria the chat is activated – so that the customer does not feel bothered, but sees this contact option as a positive additional service.
- Online chat for all modern browsers
- Flexible to configure
- Real-time statistics
Rating & Review
Customers trust customers – the integrated rating&review function delivers direct customer feedback and supplementary information.
Via this add-on module customers can submit ratings and product reviews. Shop operators can build up trust of potential customers because customers tend to trust the judgment of other customers. In search engines online shops can rank higher with the display product ratings. Higher ranking in search engines ensures more traffic.
- Storage of ratings and reviews in the shop
- Simple administration and export of reviews in the back end
- Filter and report options for reviews
Create professional newsletters and automated campaigns with Newsletter2Go – now even more efficient with customer data from the ERP.
For silver.eShop a plugin is available that allows direct access to the email marketing solution Newsletter2Go. silver.eShop supports all standard attributes of Newsletter2Go and in addition can transfer individual attributes for purchasing behaviour. Shop operators can access selected data from the ERP in the newsletter tool and use it for filtering. Segment your customers according to their purchasing behaviour or customer group and address them individually - for successful, personalised e-mail campaigns.
- Professional e-mail campaigns
- Smart user management
- Intelligent reports
- Newsletter2Go module incorporates customer data from the ERP
The SEO module optimizes onlineshop as well as website and ensures a better ranking in search engines and more visibility in the market.
With the SEO add-on for silver.eShop, content and products can be enriched with special SEO information (such as titles, descriptions and tags). SEO information can be created manually in the back end or automatically generated by rules. silver.eShop also supports micro formats for products and content according the schema.org specifications. Shop and website will profit from better indexing and rating in search engines.
- Intelligent SEO meta data with templates and variables
- SEO URL
- SEO page title
- Social media meta data
Download an overview of all add-on modules here or contact us directly for more information on how silver.eShop can help you grow your business.Download Factsheet