Specially developed for the needs of B2B shops, its impressive powerful shop functions and integrated content platform also makes silver.eShop suitable for B2C shops. The close integration with ERP, CRM, PIM and other corporate tools with the shop software allows the smooth transfer of customer data, product data, orders and prices between the online shop and the internal systems. What makes the e-commerce solution silver.eShop stand out from other shops?

Responsive Webdesign

based on: Foundation by ZURB

Flexible design

Modern, fast, mobile

Release 3.5 brings flexible configuration of design themes to the silver.eShop backend. The catalogue now offers different types of views to ensure the best possible user experience for the various product lines.

New in version 3.5

User Experience

Products that inspire

Once it was a beautifully designed shop window that attracted customers, these days it`s the online shopping experience that counts. An attractive and dynamic product presentation has a positive impact on shopping behaviour. The landing page tool allows you to design professional and appealing landing pages in no time at all for product groups, the homepage and even for important products on the product details page. By cleverly combining images, banners, videos and product information, you create a new shopping experience for your customers.

Landing Page Tool


You can now offer your new shopping worlds in up to 60 languages. All landing pages can be readily translated. If your product information is already translated, texts and images can be automatically used.

Preparation is everything

Would you like to prepare landing pages and make them visible later on? No problem! Simply prepare several banners and place them in the queue. The shop will generate a new view every day: voilà!

Simple and fast

Simply combine existing products in your virtual shop window. Add videos or other content that inspires your customer.

B2B customer center

Put your customers in the driver`s seat

Roles and rights, budget management and approval processes – your customers make their own decisions and manage their own access rights. Whether product ranges, content or functions – everyone only sees what they're supposed to see and can only perform actions they are entitled to perform. For example: if a specified budget is exceeded, the order is passed on to the authorised personnel for approval. They can either reject the request, change it or approve it. Status information will be forwarded to all involved users.

Integrated sales staff function: Register with the shop while on the go, change to the customer of your choice and immediately see all the key data. Even orders can be submitted easily by sales representatives on behalf of the customer.

B2B Kundencenter

ERP Integration

On the same wavelength as the ERP

Instead of "there is an interface somewhere", silver.eShop is specifically conceived and designed for ERP systems. Whether it's about prices, customers, orders or receipts: our shop asks your ERP. How does this benefit you? Instead of tedious integration projects, you receive a stable product with secure implementation times. With the web.connector we offer the appropriate interface to your Microsoft Dynamics NAV, AX or SAP. And your customers will be delighted with reliable stock level information and real time-prices around the clock.


Is my ERP fast enough?

See at a glance if there are any bottlenecks or not. Zoom into sections that stand out and examine them in more detail. Check in real time whether your ERP can be reached.

Performance measured values for ​​ERP

ERP and shop as one team

Template debtors, goods recipients, delivery addresses, contacts, duplicates: silver.eShop is not only able to deal with all this, but also provides various options on how to use your established processes. The web.connector understands your ERP and provides a secure and tried-and-tested interface.

Web Connector

B2B service functions

Actively support your specialist retailers

Your specialist retailers consult and sell successfully to their local clients. Develop your webshop into a useful tool for them with saved baskets, offers, user administration and approval processes.

New in version 3.5
Shop Funktionen

At the last minute!

One thing matters to retailers and B2B customers alike: can I place my order quickly and securely, and will everything be delivered as planned? Our quick-order function is particularly convenient for your customers: drag & drop your order from the PC, Excel or MDE device into the shop. Within seconds, your customer will see if everything is available or if something needs to be rescheduled.

New: Use your mobile phone as a barcode scanner!


I need an individual offer.

No problem at all! Large quantities or specialised products can be requested easily through an individual offer. The system also allows sending in price quotes with individual offer requests if the shop owner has enabled this feature.

New in version 3.5

But where is the invoice?

Our document history provides an answer to this question 24/7. Select the date, view the list and have all the relevant information in seconds flat. Regardless of whether the order was placed via the shop or by the phone. And because many customers often place the same orders over and over again, a new order is ready in just a few clicks. Simple, secure and convenient. A service your customers appreciate.

Content & commerce

One of the trends in eCommerce in the coming years, and a cornerstone of support that helps customers on their online journey as much as possible.

Shops and websites are generally considered to be linked but distinct areas. However, content is of vital importance when it comes to advancing your eCommerce strategy and offering your users the optimal digital experience. The divide between website, shop and service must now become a thing of the past.

With content management (CMS) and your shop joined in one system, silver.eShop helps you to intelligently and flexibly combine content and products. For example, you can create special interest landing pages with a blend of products and magazine articles. Relevant products can be integrated directly into magazine articles, preventing the customer from needing to spend a long time searching for them. With the help of the personalisation engine, automatically generated recommendations can be displayed, making the customer feel that they are getting better suggestions. They therefore make more purchases with less effort needed on your side.

Content & Commerce

Marketing and sales functions

Email automation with Newsletter2Go

With the latest update silver.eShop now comes with a plug-in for the e-mail marketing solution Newsletter2Go. The plug-in supports all standard attributes of Newsletter2Go and can also submit additional individual attributes regarding shopping behaviour. Start out now with successful, personalised e-mail campaigns!

New in version 3.5
Newsletter 2 Go
Rating & Review

Rating & Review

Customers put their trust in other customers. Offer reviews and rating for your products to attract new customers and convince them of your offerings. On top of that you gain points with search engines and generate more traffic with the display of ratings in your search snippets.

New in version 3.5

Chat tool – Smart advice for customers

Our online chat module supports your customers when they need your help. Using the online chat, specialists and experts can get in touch with important clients or with shop users for new products or products which require a lot of consultation. In the tool, you can precisely control which criteria activate the chat function. This means that your customers will perceive this contact option as a positive additional service rather than source of irritation.



silver.eShop offers different approaches to presenting an optimally personalised set of content and functions to the customer:

  • recommendations or offers designed for customer segments
  • an automatic personalisation based on customer behaviour

In the shop, create personas according to certain criteria (e.g. B2B accounts, private customers, sector, company size, usual shopping basket size, sales figures, abandoned shopping baskets, searching behaviour etc.) and display relevant special offers and banners or send out emails that are targeted for the distinct, individual personas.

Address your regular customers

Create dynamic segments and display banners or offers tailored to specific customers! Use data from your ERP (customer group, sales figures, ...) and combine dynamic shop features (orders, last contact, preferred product groups).

Customers who successfully use silver.eShop

Contact us now!

Claudia Schulz

Don't hesitate to contact me. I am here to answer you questions about features, prices and can show you best practice implementations via webcast.

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