GmbH e-Commerce silver.eShop - The B2B Shop Software
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silver.eShop - The Platform for your Digital Strategy

Intelligent integration into the business logic of the ERP sets silver.eShop apart from other e-commerce solutions on the market.


silver.eShop stands out from other e-commerce solutions on the market thanks to its intelligent integration within the business logic of the ERP, its extensive B2B functions and integrated content management system, which offers a veritable mix of content and products. silver.eShop enables the implementation of sophisticated websites, powerful online shops and additional applications such as intranet solutions or partner portals within one system.

Specially developed for the needs of B2B commerce, silver.eShop convinces with powerful shop functions. An attractive interface, optimised for mobile devices and good usability also make silver.eShop an excellent choice for B2B shops.

silver.eShop is linked to your Microsoft Dynamics NAV, Microsoft Dynamics AX or SAP system and obtains customer-individual prices and conditions from your ERP in real-time. Orders are also sent to the ERP during runtime. The close interlinking with other company tools such as CRM, PIM or MAM makes silver.eShop the ideal platform for implementation of your digital company strategy.

  • silver.eShop - A B2B shop with the convenience of a B2C shop

    B2B, B2B and B2C or B2C only – silver.eShop is the right choice!

    silver.eShop offers the optimum user interface and the corresponding functions according to the target group. This gives you the freedom you need for the future.

    A product search quickly takes your customers to the desired products. The integrated, powerful search engine (Solr) offers 360 degree access to all data in the shop and the CMS.

    User-friendly variant functions adapted to the target groups provide specific support to retailers and end customers. The shop offers an extremely user-friendly interface and a clear ordering process.

    The shop is convincing with its flexible range design. Product segments and listings can be defined for each user group or even user, consequently individualised ranges can also be offered down to individual customer level. Product information can also be displayed by target group. A retailer can view detailed or even completely different product information compared to the end customer, for example.

    The best of both worlds: Thanks to the smart ERP integration, silver.eShop also reliably handles complex B2B pricing models. For B2C, the Shop offers speed and uses performance-enhanced pricing.

    You are looking for an e-commerce platform that integrates your ERP Microsoft Dynamics NAV? silver.eShop for Dynamics NAV combines a future-proof online shop with existing business processes and data: prices, products and customer data are obtained directly from your ERP. Make use of your ERP investments and rely on an e-commerce solution that brings all of your business processes online.

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    silver.eShop for SAP offers extensive online shop functions for successful e-commerce and at the same time is the foundation for a comprehensive digital platform that directly uses data and processes from your SAP. Offer individual prices to your customers directly from the ERP, provide up to date customer information and sales documents as well as self service functionality 24/7: Your customers will profit from better service and your sales staff can focus on selling.

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  • B2B-Commerce – Optimised for commerce between business partners

    silver.eShop fully integrates your online activities within your operative processes.

    silver.eShop offers special tools for retailers and B2B customers that relieve the daily workload. For your customers, this means that the B2B shop is just as reliable as calling your company. Your retailers can find the answer to the question, "Is the product still in stock" at any time in your shop, quickly and reliably.

    silver.eShop offers targeted B2B functions which can make a major contribution in terms of lightening the workload, especially for company customers. The customer service centre plays a key role in this process. The customer himself understands his own company processes best. With the customer centre, your customers decide and manage access authorisations, budgets and workflows independently. Ranges, content or functions – each person sees only what he is meant to. Established ordering and approval processes can still be maintained online just as they were offline.

    With silver.eShop, all customer-individual terms and conditions can be offered by the customer advisor or field sales representative online exactly as they would be offline. Additionally, individual documents and product information can be downloaded from the self-service platform, which would otherwise need to be requested, usually from the office sales team. Thus B2B customers can also reliably manage their orders and enquiries 24/7.

    web.connector Logo

    web.connector creates the connection with the ERPs Microsoft Dynamics NAV, AX and SAP. It displays key business processes in real-time - whether these are customer-individual prices from the ERP, stock levels updated to the precise second, or information on customers and products – web-connector guarantees the required integration. 

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    Smart integration ensures that your shop is also online even if your ERP system is not available.

    The shop operator has an overview of all transactions in the shop via the real-time link, integrated statistics tools and the e-commerce Cockpit.

  • Content & Commerce – Better sales using high quality content

    "Content is king" means so much more than simply the motto for successful e-Commerce.

    Good content convinces your customers. 

    silver.eShop is a valuable shop system and enterprise content management system in one – the perfect basis for content-driven e-commerce, 

    Show off your brand in its best light, design product pages, subject features or special interest pages aimed at specific target-groups using the integrated landing page tool. Suitable, good quality content creates customer trust and demonstrates your competence. Good content also leads to a better rating by search engines.  

    Give your customers the best possible user experience via a powerful, integrated search via products and all content such as news, case studies, FAQs, events and landing pages with extensive filter functions. The integral personalisation system also delivers promotional content and product recommendations.

  • Future-proof and extensible

    You want to be sure that your future e-Commerce platform can also meet the demands of tomorrow.

    silver.eShop is already using state-of-the-art and future-proof technologies. 

    The e-commerce platform silver.eShop has a modular design and offers a very flexible concept for products, shopping baskets and customer data. Unusual scenarios can also be managed easily.

    The motto is flexibility rather than a one-size-fits-all model. In place of a rigid and inflexible data model, silver.eShop uses modular data providers. Choose the appropriate data providers for your catalogue and sell a million products and more quickly and efficiently. Product data from PIM or ERP systems is integrated quickly and smoothly using this approach.  

    Product, content and customers are indexed by the powerful search engine based on Solr. This ensures both good response times and permits complex searches. 
    The central search engine not only offers straightforward product searches, it also brings together all data used in the shop, such as products, customers and content – the ideal requirement for user-friendly e-Commerce. 

    A special communication service developed for ERP systems smartly links the e-Commerce platform to the ERP. The use of industry standards such as UBL (Universal Business Language) leads to a high level of standardisation.

    Varnish, ESI (edge site includes) and  HMVC (hierarchical model view controller) are only a few of the outstanding technical procedures employed by silver.eShop as standard. In their totality, these technologies guarantee exceptional performance. 

Customers who are using silver.eShop successfully

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Claudia Schulz

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