The shop software for modern B2B E-Commerce

silver.eShop offers special tools for retailers and B2B customers that relieve the daily workload. For your customers, this means that the B2B shop is just as reliable as calling your company. Your retailers can find the answer to the question, "Is the product still in stock" at any time in your shop, quickly and reliably.

silver.eShop offers targeted B2B functions which can make a major contribution in terms of lightening the workload, especially for company customers. The Customer Centre module plays a key role in this process. The customer himself understands his own company processes best. With the customer centre, your customers decide and manage access authorisations, budgets and workflows independently. Ranges, content or functions – each person sees only what he is meant to. Established ordering and approval processes can still be maintained online just as they were offline.

With silver.eShop, all customer-individual terms and conditions can be offered by the customer advisor or field sales representative online exactly as they would be offline. Additionally, individual documents and product information can be downloaded from the self-service platform, which would otherwise need to be requested, usually from the office sales team. Thus B2B customers can also reliably manage their orders and enquiries 24/7.

A real-time connection to the ERP system is key for offering these special services for business customers. So called ERP industry solutions are widely popular among medium sized companies as they come with pre-defined industry specific processes and modules which in turn reduces implementation costs compared to adjusting a standard ERP to individual needs. silver.eShop is optimised for usage with a number of different industry solutions such as KatarGo, GOB unitop, LS retail, knkVerlag und KUMAVISION ERP. 

Smart integration ensures that your shop is also online even if your ERP system is not available. The shop operator has an overview of all transactions in the shop via the real-time link, integrated statistics tools and the e-commerce Cockpit.

ERP and shop form one team

web.connector creates the connection with the ERPs Microsoft Dynamics NAV, AX and SAP. It displays key business processes in real-time - whether these are customer-individual prices from the ERP, stock levels updated to the precise second, or information on customers and products – web-connector guarantees the required integration. 

silver.eShop offers the optimum user interface and the corresponding functions according to the target group. This gives you the freedom you need for the future. 

A wide range of design themes caters to the diverse needs of business and end customers. Product information can be adapted to the target group concerned via the shop design. Retailers see, for example, detailed technical information in the form of tables and lists. For end customers, the focus is on benefit-oriented product texts and photos. Variant functions adapted to the target group reflect the different ordering habits of retailers and end customers. 

Typical comfort functions from the B2C area, such as watch lists, product comparisons and product ratings are supplemented by service functions, which provide for more efficient and faster B2B ordering. These include fast ordering, ordering by barcode scanning, follow-ups for shopping carts and direct contact to the responsible customer service staff.

Thanks to the integration of Microsoft Dynamics NAV, Microsoft Dynamics AX and SAP, silver.eShop reliably tracks both the complex B2B commerce models and the more simply structured B2C prices. For even more flexibility, a local price provider is available for retail shops to calculate prices even without real-time ERP connection. silver.eShop thus provides the ideal solution for every target group and every application. 

Successful e-commerce with SAP

silver.eShop for SAP offers extensive online shop functions for successful e-commerce and at the same time is the foundation for a comprehensive digital platform that directly uses data and processes from your SAP. Offer individual prices to your customers directly from the ERP, provide up to date customer information and sales documents as well as self service functionality 24/7: Your customers will profit from better service and your sales staff can focus on selling.

Appropriate and good contents create trust among your customers while demonstrating your competence. And relevant content results in a better ranking of your website and shop in the search engines.

silver.eShop is a fully-fledged e-commerce solution and enterprise content management system all in one. The feature-rich solution helps you to draw attention to your contents. Use the integrated landing page tool to optimally present your brand and create product pages, theme features or special interest pages tailored to your target groups.

The powerful, integrated search function across products and all contents allows visitors to always find exactly what they are looking for. The integrated personalisation additionally provides promotional content and product recommendations. And when the suitable products can be conveniently and easily ordered from a content feature, then visitors become purchasers.

silver.eShop is already using state-of-the-art and future-proof technologies like Headless Commerce. The e-commerce platform silver.eShop has a modular design and offers a very flexible concept for products, shopping baskets and customer data. Unusual scenarios can also be managed easily. Of course, the online shop and website are responsive and can also be expanded with the additional functions of a Progressive Web App.

In place of a rigid and inflexible data model, silver.eShop uses modular data providers. Choose the appropriate data providers for your catalogue and sell a million products and more quickly and efficiently. Product data from PIM or ERP systems is integrated quickly and smoothly using this approach.

A special communication service developed for ERP systems smartly links the e-Commerce platform to the ERP. The use of industry standards such as UBL (Universal Business Language) leads to a high level of standardisation.

Varnish, ESI (edge site includes) and HMVC (hierarchical model view controller) are only a few of the outstanding technical procedures employed by silver.eShop as standard. In their totality, these technologies guarantee exceptional performance.